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Naming your Art and Crafts Shop

A few people may think that the job of crafts and fine arts artisans is easy; however, if you look deeper into this craft, you will learn that what they do to provide excellent services is a tedious and challenging task. As an artisan, the average pay for such individuals is usually twenty dollars an hour and with just a slow growth rate of about three percent in the future. If you are someone who has such skills and plans to embrace this to create fine works of textiles, glassware, pottery, and more, then owning your own arts and crafts shop is the best idea to share your talent, offer excellent services, while also supplementing your income.


However, there is one vital thing that you will need to think about once you have decided to start your own business, and this is how to choose a company name for your arts and crafts shop. Coming up with a crafty and smart first impression will require a lot of your creative juices since the names of any craft business should exude artistry and ingenuity.


Though coming up with a smart name for your arts and crafts business should be easy for you, let us make it easier by sharing a few ways on how to choose a business name:



·         Describe the Business


For every new business, the tendency is to avoid using your own name for the business though in the future when you have finally established and developed your business, you will have a similar kind of branding place like the other known artisans around. Yet for now, simply keep your business’ name descriptive enough for people to instantly know about the type of arts or crafts that you offer.



·         Avoid Using Quirky Spellings



SEO is a vital aspect of any online business, so if you want your arts and crafts shop’s website to be SEO-friendly, avoid coming up with names that have quirky spellings that are difficult to search for. Yes, the name may look cool and artsy but it could be difficult to write, spell, and even remember especially if it is written in an uncommon way; additionally, avoid giving your customers and prospects difficulty when it comes to understanding the name of your business.


Also, keep in mind that making use of nonsense names that have no connection to your business will not work, unless you would want to explain your business’ name to everyone who asks and wonders every time. 



·         Ensure the Name’s Availability



While you are thinking of great business name ideas for your arts and crafts shop, do a little online research and make sure that the domain name is also available; if the name of your business will be Artsy Crafts, it is definitely vital that is available for your overall marketing efforts.


Remember that in this day and age, no business or company can function effectively without having an online presence whether it is informational or for e-commerce.



·         Keep the Name Short


Choosing a short name for any business is also vital since you will want your customers and prospects to easily remember your business’ name; not only that, it will be easier for them to share your name and services with others which is a great way to expand knowledge about your business through word of mouth. Another reason why a short name is better for your business is because it will fit well on business cards and it will also look more pleasing on ads or signs.


Generally, naming a business is a tricky and challenging task and it can either make or break your business. This is why you should allot some time when coming up with great names for the shop; yet if you still need some naming inspirations for your business, take a look at sites such as Squadhelp where creative and smart names are submitted daily. Also, you can start your own naming contest which is also possible on Squadhelp – this being a quick, easy, convenient, and cost-efficient way to acquire smart and unique names for the business.

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